GUC Showcases Egypt’s Visual Identity Project in Berlin




Date: Tuesday, July 22, 2025



The German University in Cairo (GUC) presented its groundbreaking Branding Egypt Project at its Berlin campus as part of the Connects 2025 program, highlighting Egypt’s rich heritage and cultural uniqueness through innovative visual branding designs.



Developed by the Branding Egypt Center at GUC, the project aims to create authentic, research-based visual identities for Egyptian governorates and landmarks — not just as logos, but as comprehensive designs reflecting each region’s history, architecture, culture, and people.



The exhibition featured branding concepts for key destinations such as Sharm El-Sheikh, Saint Catherine, Dahab, Nuweiba, El-Tor, Luxor, Alexandria, and the Red Sea. These designs cover everything from urban planning and public signage to colors, symbols, and narratives that strengthen local pride and promote Egypt globally.



Professor Dr. Ashraf Mansour, Chairman of GUC’s Board of Trustees, noted that this initiative, carried out under a presidential mandate, is the first of its kind worldwide and showcases Egypt’s “soft power” through design and creativity. He emphasized that the project aligns with Egypt’s vision to present its identity to the world in a modern, authentic, and inspiring way.



The Branding Egypt Center, led by Yasmine Saleh, also presented details of the ongoing Great Transfiguration Project in Saint Catherine, which balances the city’s natural and spiritual heritage with a distinctive architectural identity.



This project demonstrates GUC’s role in preserving and promoting Egypt’s identity while fostering national pride and strengthening its image on the global stage.






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